Why U.S. Army Esports Giveaway was banned on Twitch?
“Have a nice time getting banned, my dude” - How many times did you hear this phrase or something similar. But what if I tell you that this is a direct quotation of US Army recruiter who runs a Twitch Channel? A scam from one of the biggest US organizations? US Army had to remove a series of giveaways on the Twitch platform. The streaming platform has claimed that the actions violate its Terms of Service. In fact, the giveaway link led to an army recruitment sign-up page.
The Nation journalist, Jordan Uhl was the one who did the initial investigation of this case. Jordan ensures that US military recruiters are spending hours with children of the age as young as 13 making them sign up to the Army, Navy, or even Air Force. The recruiters are playing popular video games and chatting on Twitch to get closer to the target audience – kids of 13 years or older.
This time US Army recruiters organized a fake giveaway. They run chatbots that were advertising the chance to win an Xbox Elite Series controller. Its average cost is about $200. Nevertheless, the landing page featured no mention of the controller or giveaway. Basically, it was just a recruitment form to the US Army. It seems like many people negatively reacted to such a scam and sent reports saying that this content violates Twitch Terms of Service. The streaming platform representative has fired a comment a day after the reports started to flood Twitch customer service.
“Per our Terms of Service, promotions on Twitch must comply with all applicable laws. This promotion did not comply with our Terms, and we have required them to remove it,” commented Twitch rep.
Will it be the end of the story? Well, US Army Esports remains silent on this disclosure. However, considering that the channels keep functioning and its reps never shared an apology it seems like such advertising will keep penetrating the minds of young kinds on Twitch streaming platform.